Our mission & commitment is to bring genuine integrity & love into the world of healthcare & technology. By integrity, we mean making all our decisions in full transparency & honesty. By love, we mean the recognition of the connectedness & interdependence of all humanity, and the deep, timeless desire to add to its peace & harmony.
RULE #1: PATIENTS BEFORE PROFITS
We commit to serving the needs of our customers before attending to the growth and aspirations of our business. As a healthcare company, we recognize our day to day decisions can mean life or death for our customers. We strive to stay connected to this mantra in every decision we make. This is our first commitment because it’s the most important.
RULE #2: WORDS MATTER
We commit to using words to promote connectedness, unity, and love rather than fear and hate. We commit to avoid using fear-based or exaggerated messaging in our public and private communication. We commit to maximizing the positive impact of our communication, both public and private. Words create our reality. They can spread love or spread hate, build up or to cut down. Our true purpose transcends our financial performance, extending into the public perception around addiction and mental health.
RULE #3: LOVE IS MEDICINE
We recognize that love and caring are as important to the recovery process as any medicine. We recognize that there is an aspect of health that cannot be quantified. We commit to treating each of our customers as if they were family.
RULE #4: HEALTH INFORMATION IS A RIGHT
There are 20.5 million people in the US struggling with an addiction, 90% of which don’t receive any form of treatment. This is largely due to the difficulty of finding treatment. Information about our health is a basic right of the modern world. We commit to reduce the barriers of complexity and lack of information that prevent people from finding care. We believe anyone who genuinely wants to heal themselves should have access to professional help. Not a single person should be denied.
RULE #5: WE ARE ALL ADDICTS
We recognize drug addiction is not inherently worse than the addictions our culture has normalized, including food, money, power, and relationships. We commit to addressing our own addictions as equals.